Marketing is what you do every minute of every day. Anchor your efforts on solid evidence: your top strengths, the weaknesses that really matter, big opportunities within reach and the threats that could blindside you.

Effective marketing has many dimensions. At CRi, we strive to provide a full range of research services to meet your needs.

First off, understanding your entering students’ needs, desires, interests and motivations is a basic building block of effective recruitment. Our psychographic segmentation tools will not only paint a portrait of your students, it will show you exactly how the students your institution attracts are unique. So, rather than marketing to “the average student,” you can market to exactly the students you most attract. Let us show you how it’s done.

Second, remember - the customer is (almost) always right. Continuous quality improvement is a must-do in a world of shrinking budgets and fussy “customers.” Take a complex process like recruitment; do you ever wonder how to make it more effective? With CRi’s help, you can see the process end-to-end through your applicants’ eyes. That way, when you get ready to make changes, you make the right changes. Remember, the customer is always right.

Another marketing avenue: whether you run a single program or an entire institution, you need to compete for the best students. To do that, you need to be able to accurately identify key competitors and be able to see how you stack up against each one. Shadowboxing with imaginary competitors is a waste of resources. CRi can bring your real competitors into the spotlight and identify concrete ways you can become a stronger competitor. That way you can put your limited resources to work where they will have the biggest impact.

Read about the benefits of competitive analysis in our interview with Kate Tippin, Director of Marketing & Communications at Lazaridis School of Business & Economics.

Effective marketing starts with facts. Let us show you how.

”I REALLY FOUND CRI’S INSIGHTS VERY HELPFUL, THROUGH FEATURES SUCH AS BEST PRACTICES, PRIORITY ACTIONS AND THEIR CLEAR RECOMMENDATIONS. I LIKE THAT CRI CAN BE THE BEARER OF BAD NEWS, BUT THEIR FOCUS ON SOLUTIONS STILL MEANS YOU COME AWAY FROM THEIR REPORT ENERGIZED.”
- REGISTRAR, MEDICAL-DOCTORAL UNIVERSITY

Find out where you’re really at.

Call us (514)-250-4495 or leave us your info below.