After more than 20 studies, CRi has yet to find two schools that draw the same profile of students.

For example, at one school, extroverts make up over a third of the entering class while another attracts a large population of introverts. A third school draws students consumed by anxieties while at another, just 200 km away, many students just want to get their degree without the rah-rah of campus life and clubs.
So, without further ado…

What is psychographic segmentation?
It’s an analytical tool to group your entering students by their shared values, emotions, interests, beliefs and lifestyles.

What can psy-seg offer your institution?

• A deeper understanding: Having insight into your entering students’ decision-making processes puts your marketing team in a best-case position to develop more compelling messaging and tactics.

• A competitive advantage: Only schools that have developed a psychographic profile of their entering students can use psy-seg effectively.

• A data-driven path forward: Psy-seg data can drive both recruitment activities as well as resource allocation for services for entering students.

  
  
  Picture this.
  
  Your school is marketing to a pool of 10 prospective students - each with individual needs, interests and motivations, none of which are apparent or known to you.

  A reasonable strategy would be to focus 10% of your marketing resources on each prospect in the hope that you reach those most interested in and most suited to what your school has to offer.

  But if you knew from the psychographic profile prepared for your institution that your greatest chance of success was with three of the ten students, then you could focus 33% of your resources targeting the needs and interests of just those three students.

Psychographic segmentation gives you the capacity to direct your resources where they’ll make the most impact. It can increase the effectiveness and efficiency of your recruitment spend by letting you tailor messages and tactics to the unconscious and conscious needs, interests, and motivations of the types of students your school is most successful in attracting.

Let us show you how.

Call us at (514)-250-4495 or let us reach out.